Sportland Europe: the go-to blog for American sport in France

Welcome to Sportland Europe, the official blog of Sportland American— your specialist in American sports since 2011.

Here, there’s no generic content, no disguised advertising. Just honest reviews, practical buying guides and in-depth comparisons, written by enthusiasts who practise the sports they recommend.

Sportland American: 15 years serving fans of American sport

The story begins in Bordeaux in 2011. A handful of passionate players decided to open a shop dedicated to sports that France was only just discovering at the time: American football, NBA-style basketball, baseball, softball and ice hockey. The idea was simple — to offer Genuine equipment, genuine brands, with genuine advice.

Today,Sportland American it is:

  • A brick-and-mortar shop Open in Bordeaux (11 Rue Georges Barrès, 33300 — Monday to Saturday, 10.00–16.00)
  • A online shop on sportlandamerican.com, delivering throughout Europe
  • A team comprising active players and participants in the NFL, basketball, baseball and ice hockey
  • More than 15 years’ experience in the selection and advice on American sports equipment

We work with the leading brands in the sector:Nike, Jordan, Under Armour, Adidas, Riddell, Xenith, Rawlings, Wilson, Mizuno, Bauer, CCM, New Era… Carefully selected suppliers, because our customers deserve the very best.

Sportland Europe: why this blog?

When you’re looking for basketball trainers, an American football helmet or a baseball glove, you often come across two types of content: product descriptions that are too technical, or articles that are too vague to be of any real help.Sportland Europe was set up to fill this gap.

Our blog has a clear mission:to help you make the right choice before you buy.

In practical terms, you will find the following there:

Comprehensive product testing We test shoes, helmets, balls, gloves and accessories in real-world conditions, providing honest feedback based on actual use. If a product has a fault, we’ll let you know.

Handy buying guides Not sure how to choose your ice hockey skates? What size baseball bat should your child have? What’s the difference between an authentic NBA jersey and a replica? We answer these questions with clear criteria and practical advice.

Objective comparisons Nike vs Under Armour for basketball trainers, Riddell vs Xenith for American football helmets, Bauer vs CCM for ice skates… Our comparisons pit the best products on the market against each other, so you can make a decision without hesitation.

The latest in American sport NFL fixtures, the NBA season, the World Series, the Stanley Cup: we keep you up to date with all the essentials so you can enjoy your passion to the full, always with a focus on kit and practical tips.

Our favourite sports

🏈 American football & the NFL From protective kit (Riddell and Xenith helmets, shoulder pads, Nike gloves) to the official jerseys of your favourite franchises, we cover everything to do with American football. And with the NFL now playing in France, in Paris, the latest news has never been closer to home.

🏀 Basketball & NBA Performance trainers, retro jerseys, outdoor basketballs, McDavid knee pads… Basketball is our first love. Our trainer reviews (Under Armour Curry, Nike LeBron, Jordan) are among the most-read posts on the blog.

⚾ Baseball, Softball & MLB Although baseball is a little-known sport in France, it’s rapidly growing in popularity and deserves some real experts. Wooden or aluminium bats, position-specific gloves, New Era caps: we’ll guide you through it step by step.

🏒 Ice hockey & the NHL Bauer skates, sticks, gloves, full goalkeeper kits… Ice hockey is our latest great passion and one of the most technically demanding sports. Our beginner’s guides are amongst the most comprehensive on the French-language web.

Our commitment to you

At Sportland American and Sportland Europe, we believe that good advice is better than a flashy advert. That’s why:

  • Our articles are written by practitioners, not generalist web editors
  • We only recommend products that we we know well and which we sell with conviction
  • Our links to the shop are always contextual: we recommend a specific product to you because we think it’s the right one for you, not to meet a quota
  • We update our articles regularly to reflect the new products and new seasons

Any questions? Need some advice?

Our team is available:

We’ve been passionate about American sport since 2011, and proud of it. Welcome to our world.

🇬🇧 Version : English  |  🇫🇷 Version française

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